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Here I will post weekly industry specific tips/videos. Be sure to subscribe to my channel.

How do you measure KPI?

What’s the best way to measure KPI? So you have a great social media marketing plan, but how do you measure KPI?

Personalized Marketing and Modern Customers

I want to discuss the modern customer today. What distinguishes the modern customer? Modern consumers, in my opinion, have a little bit different expectations than what we may categorize as a conventional consumer. When you think of a typical modern customer, phrases like clever, well-researched, and smart probably spring to mind. Customers today are typically more tech-forward and tech-first.

Deep Learning, AI and Marketing

Deep learning is a type of AI that allows computers to learn from data in a way that mimics the workings of the human brain. This approach to AI is well-suited for tasks that require a great deal of data analysis, such as image recognition or natural language processing. Deep learning algorithms are able to learn from data in a way that traditional AI techniques cannot, making them ideal for complex tasks. 

Social Media and Paid Ads — is it worth it?

Influencer marketing is concerned with utilizing important figures or influencers to spread a brand’s message to the intended audience. Although there are some similarities between influencer marketing efforts and celebrity endorsements, influencer campaigns are meant to draw on an already-existing base of loyal followers.

Personalized Marketing and Modern Customers

Personalized Marketing and Modern Customers

I want to discuss the modern customer today. What distinguishes the modern customer? Modern consumers, in my opinion, have a little bit different expectations than what we may categorize as a conventional consumer. When you think of a typical modern customer, phrases like clever, well-researched, and smart probably spring to mind.

Customers today are typically more tech-forward and tech-first.

Marketing – what is it and what is the best methods of marketing?

What exactly is marketing and what are the best ideas for marketing?

Influencer Marketing

Influencer marketing is concerned with utilizing important figures or influencers to spread a brand’s message to the intended audience. Although there are some similarities between influencer marketing efforts and celebrity endorsements, influencer campaigns are meant to draw on an already-existing base of loyal followers.

Experiential Marketing & Branding

I’m going to talk about experiential marketing and branding today so that you may think of it as a valid marketing strategy tool, increase brand recognition and loyalty, and leave your audience with something to remember you by.

Social Media and Human Connection

What Will Social Media and Human Communication Do Next?

Digital Transformation

What is it exactly? Whether we’re ready or not, digital transformation is revolutionizing the way we do business. Now, every business, including yours, must decide whether to innovate or perish. Digital transformation involves reinventing your entire business strategy, not just IT or technology. possibly even altering your company culture.

E-Commerce Secrets

E-commerce is quite simple to get started in and a terrific place for anyone looking to start a business. When compared to retail, hospitality, or software, the risk:reward ratio is excellent. Entry requirements are also fairly minimal.

Web 3.0

Let’s talk about data privacy and how it’s going to affect digital marketing moving forward. I’m sure you’ve already heard about web 3.0. In the marketing world, it is something that we need to start preparing for today. There are some huge changes coming down the pipeline of digital marketing